Throughout the store, iconic House codes have been stylistically reinterpreted and luxuriously realised. Meticulously chosen materials and furniture in the De Beers colours include hand-woven fabrics and decorations from locations close to the House’s heart. The bespoke etched glass highlights the purity of nature’s lines through the horizon line, and transparent counters, create a shared experience between the client and brand ambassador, facilitating connection while honouring De Beers’ values by offering a welcoming and inclusive atmosphere.
The curved staircase, inspired by the London flagship store, takes clients to the lower floor where they can discover the House’s unique High Jewellery designs, such as the Natural Works of Art collection featuring the most exceptional diamonds, selected by experts for their singular beauty. Also on this floor, is the High Jewellery Private Salon, providing clients with the opportunity to try on De Beers’ most exclusive collections in an intimate setting.
For those unable to visit the new flagship store on Canton Road, the Virtual Home of Diamonds Experience – the first of its kind in Asia - allows clients to connect with a diamond expert and access the store experience through cutting-edge video technology from the comfort of their home. The jewellery can be displayed in excellent detail from all angles, and additional participants can be added to the conversation with ease.
De Beers invites clients to experience the beauty and magic of De Beers in its new home.
- Address: Shop GW G123, Level G, Gateway Arcade, Harbour City, 3 – 27 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong
- Telephone: (852) 2151 2803
- Opening times: Monday-Sunday: 11.00 to 21.00
