Wildlife conservation
Inspired by nature from the very start, De Beers has been managing nature reserves around our operations for over 120 years. Now, through our Diamond Route, we protect 500,000 acres across southern Africa. In fact, for every acre of land we use for mining, we manage six acres for conservation. As a result, our Diamond Route has become a safe home for many of Africa’s most iconic and threatened species and plays a vitally important role in conservation for southern Africa, even helping to rewild and repopulate other areas. It also hosts innovative conservation programmes, including the longest elephant translocation ever attempted, alongside education and ecotourism programmes to raise awareness of the importance of conservation.
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